Full System Build
Lead Generation & Outreach Automation
Prepared exclusively for Vianney Godbout
THE AGENCY MONTREAL
March 25, 2026
“The goal is not just expired listings - but scalable lead generation. The system should do the heavy lifting and surface the best conversations for me.”- Vianney Godbout
The Problem
You told me something that stuck:
“I stopped prospecting because it takes too much time.”
Every day, listings expire across Montreal. Sellers are frustrated, motivated, and open to a conversation. But finding them, qualifying them, and reaching them before other brokers do - that takes hours of manual work. Hours you don't have.
The brokers who win these deals aren't smarter. They're faster. They have systems that identify, prioritize, and contact sellers within minutes of a listing expiring - while everyone else is still scrolling through Matrix.
The Cost of Not Having This System
Let's be conservative:
Every month without this system running is
$4,000 - $18,000 in commissions walking to other brokers.
What We've Already Proven
In the first 24 hours of working together, we built and validated:
173 Real Leads from Centris Matrix
Not sample data. Real expired listings from your broker portal, scored using agent remarks and financial data.
Scoring Engine That Thinks Like You
25 distress signals analyzed per lead. Special assessments, vacancy, expenses exceeding revenue, succession.
Messages That Sound Like You
Quebec French. Honest. Observational. No fake urgency. Every message references the specific property situation.
Architecture That Scales
Every component is standalone. New lead sources plug in without rebuilding. Matrix, Apollo, DuProprio - same pipeline.
The Full Build
Everything you described wanting, built as one machine.
Phase 1
Contact Enrichment Engine
The missing piece. For every expired listing, the system finds the property owner's name from Montreal's public records, then uses Apollo to find their email and phone number. When contact info is found, outreach fires automatically. When it's not, a direct mail letter is generated instead.
This turns your 173 leads from "addresses to mail letters to" into "people you can call, text, and email directly."
Phase 2
Apollo Mass Lead Generation
Beyond expired listings. Apollo gives us access to 220+ million contacts. We build targeted searches: property owners in Montreal, investors with multiple holdings, landlords in specific neighborhoods. These leads enter the same scoring pipeline.
This is the "volume" piece you described. Not 173 leads. Thousands.
Phase 3
FSBO / DuProprio Integration
Sellers trying to sell without an agent are the easiest conversion in real estate. They've already decided to sell - they just haven't found the right broker yet. We monitor DuProprio and similar platforms, pull new FSBO listings automatically, and generate outreach with a completely different angle.
Different source. Different message. Same pipeline. Same scoring. Same automation.
Phase 4
Full Outreach Automation
SMS, email, and direct mail - all automated. Day 1 first touch, Day 3 follow-up, Day 7 check-in, Day 14 last touch. When someone responds, the system stops the sequence, flags them as a warm lead, and sends you an instant notification.
You only touch warm conversations.
Phase 5
Intelligence Layer
The system gets smarter over time. It tracks which messages get responses, which lead profiles convert, which neighborhoods perform best. Scoring weights adjust based on real outcomes - not guesses.
After 90 days, this system knows your market better than any broker who's doing it manually.
Investment
This is not a cost. It's a machine that generates commissions while you focus on closing.
Contact Enrichment Engine
Owner name lookup + Apollo integration + automated contact discovery
Apollo Mass Lead Generation
Bulk sourcing + filters + scoring integration + thousands of leads
FSBO / DuProprio Integration
New lead source + monitoring + adapted messaging + pipeline integration
Full Outreach Automation
SMS + email + direct mail + sequences + response tracking + notifications
TOTAL - FULL SYSTEM
One-time build. You own everything.
Bundle all 4 phases today:
$18,000
That's less than one closed deal.
Monthly System Management
Monitoring + optimization + new lead sources + scoring updates + priority support
The system runs. I keep it running. New lead sources added monthly. Scoring weights optimized based on response data. Technical issues handled before you notice them. You focus on closing.
Return on Investment
Conservative scenario - the system helps you close ONE additional deal per month:
For every $1 you invest in this system,
you get $3.75 back in commissions.
And that's conservative. With Apollo mass sourcing and FSBO integration, the realistic scenario is 2-3 additional deals per month - $360,000-$540,000 in annual commissions.
Timeline
Full system operational in 4-5 weeks.
Next Steps
Approve Milestone 2 on Upwork
The foundation is built. Release the $3,250.
Choose your build path
Full bundle ($18,000) or start with the phase that matters most to you.
System goes live
Leads start flowing. Outreach fires automatically. You close deals.
This proposal is valid for 7 days.
John Yehia
Studio Raine
studioraine.art